The idea of starting our own shoe brand began when we started to make shoes for ourselves that were inspired by Italian chic and Tel Avivian summer flair.

At first, people were always asking us where did we buy our shoes and how much did they cost. Well, after seeing and loving what we did, people started offering us to pay for the shoes at our feet, only to get a piece of our distinctive style.

So step by step, we choose a name, a logo, planned our vision and went on our journey. This is how the brand began to take shape into what is Fiocco Nero today.

We are proud to be an established company with amazing and faithful customers, we hope you will join our Fiocco Nero family as well.